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Join the Network

why join VFM?

Carrot

Help SNAP/EBT customers

afford more fruits and vegetables

Kale

Increase sales and foot traffic

Tomato

Access funding opportunities and technical assistance

Basket

Connect with likeminded organizations, businesses, and professionals working to improve their communities and food systems

Farmers Market
Farmers' Market Visit

VFM outlets Expectations:

  • Be authorized to accept SNAP/EBT
  • Purchase from local farms or food hubs when possible

  • Participate in a peer network of partner outlets to share experiences and best practices

  • Submit an annual budget and MOU contract

Outlet Stories

"VFM allows our market to get fresh produce into the homes of people who would otherwise go without. Also, participating in VFM encourages sponsor engagement!"

What kind of outlet are you?

Select your outlet type below to learn more about how to run a
VFM program at your location.  

Farmers Market

Community Food Store

Mobile Market

Farm Direct

CSA

Watch & Learn

Screenshot 2025-10-16 112651.jpg
Watch this short webinar to learn more about Virginia Fresh Match, how the program works, and
how to join. 

Next Steps...

If VFM seems like a good fit for your location, let's chat! We will set up an informational call to provide more details and answer your questions.

VFM onboarding is closed for 2026. Onboarding will re-open in February 2027. 

In the meantime, please reach out for more information and to join our waitlist!

Join the Network

Are you authorized to accept SNAP payments?
Yes
No
In progress
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