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Fresh Produce

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Why Give to Virginia Fresh Match?

​When you give to VFM, you're investing in:

  • Healthier communities with better access to nutritious food

  • Thriving local farms and food businesses

  • Stronger local economies

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Your donation helps expand our reach, sustain existing programs, and ensure more families can afford fresh food where they live and shop.

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Learn more about our work here

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Our Impact

150+ partner locations in 79 counties across Virginia

1,250+ farmers earned income from VFM  purchases in 2024

80,000 SNAP customer transactions in 2024

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$10 million in economic impact in Virginia over the past 10 years

As of May 2025

Kale Farm

Research shows that when cost is no longer a barrier, families with limited incomes actively seek out fresh, nutritious foods.

 

Virginia Fresh Match helps remove that barrier by doubling the value of SNAP benefits for fruits and vegetables, making it easier for families to choose fresh, healthy options while also supporting local farmers.

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Community Stories

"The program has helped our family so much because without it, we would not be able to eat. We are struggling so hard and this feels like a real blessing."

SNAP Customer, shopping at the Riverstreet Farmers Market

Donate Today

When you support Virginia Fresh Match, you become a key part of a solution that’s rooted in community. â€‹â€‹

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Make a tax-deductible donation to Virginia Fresh Match today.

Any and all levels of contribution are welcome.

Farmers Market

Corporate Giving

Contact us to create a package aligned with your community engagement goals, or view our sponsorship options below. 

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