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Outlet
Resources

Operating and marketing your VFM program should be simple and effective.

This page contains the resources you need to operate your program and get the word out to current and potential customers. 

Let's work together to create your marketing strategy or design materials!

Brand Guide

Brand Guide

This document provides guidelines for how to use VFM's logos, colors, fonts, and other creative assets

VFM Logo

Virginia Fresh Match Logos

Full color, transparent, and black and white versions available

Marketing Materials

Editable Canva Templates

Edit posters, banners, rack cards, flyers, and other templates for marketing your VFM program

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Press Release Templates

Customizable press release templates for various purposes

Checklist

New Outlet Marketing Checklist

New to the network? Make sure you're doing everything you can to spread the word using this handy checklist

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VFM Marketing Guide

Best practices for connecting with SNAP customers and promoting your VFM program

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Video Tutorials

How to use VFM Canva Templates and make Reels using Instagram Templates

Travel Apps

Social Media Content

Pre-made content ready to share

Translated Text Spreadsheet

Translated Text

VFM marketing language translated into Spanish, Dari, Kurdish, Tigrinya, Russian, Swahili, and Arabic

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Update your Outlet Listing

Fill out this form to update your outlet information on VFM's "Find a Location" map. 

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VFM Talking Points

This document contains a list of facts and figure about VFM that can help you communicate the program's impact to your community. 
Updated: 4/1/2025

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SNAP Customer Resources

Resources to share with SNAP customers who have questions about their SNAP benefits, or are searching for additional food access resources. 
Updated: 4/1/2025

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Training Staff & Vendors

Documents and resources for training your staff and vendors on SNAP & VFM. 
Updated: 2/9/2026

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2026 SNAP Summit

Session recordings, slides, and resources from VFM's 2026 SNAP Summit. 
Updated: 2/17/2026

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